Term · platform
Telegram Stars (XTR)
Telegram’s native in-app currency, ISO-4217 code XTR. Stars are purchased by users in the official Telegram client and used to pay for digital goods inside bots, mini-apps and channels — including paid messages, paid reactions, paid media access, gifts and Stars-priced sponsored ad invoices. From an ad-archive perspective, a creative with invoiceCurrency=XTR signals a cashier offer (purchase flow inside Telegram) rather than an off-platform redirect.
Related terms
- Cashier creativeA sponsored message that triggers a payment flow directly inside Telegram instead of redirecting to an external landing page. Thre
- Sponsored invoiceA sponsored message whose CTA opens a Telegram payment invoice (purchase flow) instead of a URL. Identified by media.type=invoice
- Telegram Mini AppA web application that runs inside Telegram via the bot API. Mini apps give advertisers a native-feel experience without leaving t
- Sponsored MessageA Telegram ad format served at the bottom of qualifying public channels. A sponsored message is a short text (up to 160 characters
Cite this entry
Telegram Ads Spy (2026). "Telegram Stars (XTR)" in Telegram Ads glossary. https://tgadsspy.com/info/telegram-stars
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